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Video Marketing Benefits - Top 10 Reasons to Repurpose Your Articles Into Videos
By Herman Drost
Want to attract more visitors from your articles?
Instead of rewriting your articles why don't you convert them into videos. Even if you've never tried this before don't worry, this article will give you the top 10 reasons why you should begin video marketing.
Top 10 Benefits of Video Marketing
1. Appeal to a larger audience
Not all your visitors prefer to receive content using text. Many prefer to watch, listen and read at the same time.
2. Avoid duplicate content penalty
The problem with written content is you have to keep writing new articles if you want to increase backlinks, search engine rankings and keep visitors coming back to your web site. Creating a video out of an article resolves the duplicate content issue because search engines index them differently.
3. Get more traffic
YouTube currently gets more traffic than Google. By producing lots of videos from your articles you capitalize on this opportunity. You can multiply this traffic by uploading your video to other video sharing sites. ie
Yahoo! Video
Google Video
Blip.tv
Metacafe
Dailymotion
4. Gain top search engine rankings
Currently not many marketers are using videos to get their web site ranked on the first page of the search engine results pages. If you add videos to your marketing mix you may achieve top rankings in your niche.
Example
If you enter "how to drive a car" in the Google search box several of the top search results are videos.
5. Viral marketing
If you create a valuable video your visitors love, they'll share it with there friends on MySpace, Twitter, Facebook. The viral effect of doing this will increase the visitors to your web site exponentially.
6. Inexpensive
You can use the software that's already on your computer to edit, convert and upload videos to video sharing web sites. The only major expense is the video camera however you could just use your digital camera as most of them include video capture capabilities.
7. Become recognized as an expert
Since there aren't many web site owners using video to market their web sites, you can easily become recognized as an expert in your field by producing lots of videos.
8. Increase the stickiness of your web site
Most visitors scan the content of a web site spending little time on it unless they find something captivating. Video engages their senses more than text thus keeping them longer on your web site. This helps build long term relationships with your visitors (especially if you make the video personal) which leads to more sales.
9. Branding
Building your brand helps your business to become the "go to" location for information in your field. If you're the only one in your niche using video marketing it will help brand your business.
10. Build trust
The internet is often seen as an impersonal place where it's hard to trust anybody because site owners don't provide any contact information and online scams are common. A video offers your visitors a very personal touch that helps remove the fear of doing business with you.
Now go ahead and create lots of videos and you'll see these 10 benefits come into fruition.
Attract a continuous stream of NEW visitors to your website without spending a dime on advertising by picking up a copy of Article Marketing Strategies.
Herman Drost is the CEO of http://www.iSiteBuild.com Affordable Web Site Design, Web Hosting and SEO.
Article Source: http://EzineArticles.com/?expert=Herman_Drost
http://EzineArticles.com/?Video-Marketing-Benefits---Top-10-Reasons-to-Repurpose-Your-Articles-Into-Videos&id=2718735
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